8 IT & Digital Transformation Trends Shaping Businesses in 2026
The IT and digital services industry plays a crucial role in helping businesses operate securely, efficiently, and competitively in an increasingly digital world.
Industries
2026 Email Marketing Benchmarks by Industry:
Email marketing remains one of the highest-ROI channels for B2B IT and digital service companies—but performance varies widely by industry.
The Rise of Machine Learning in Modern Business Strategies
A few years ago, business success was contingent on instinct and experience. However, these factors still hold value to some extent, but the demands of today’s business have changed the dynamic, due to which machine learning gained
The Quarterly Ideal Customer Profile (ICP) Refresh:
When an Ideal Customer Profile (ICP) starts to feel outdated, revisiting it can feel like a massive task—especially for lean B2B teams like Backup Infotech. Updating ICPs often
Lead Generation for Co-ops
Every digital marketing strategy for co-ops should focus on one key goal — generating more qualified leads. To grow your co-op, your brand must reach the right audience,
Social Media for Co-ops
To grow your co-op in today’s digital world, you must meet your audience where they already are — on social media. No matter the industry, your members, customers, and partners are active on social platforms,
Web Design for Co-ops
Your website is the foundation of your co-op’s online presence. Every digital marketing effort — from SEO and PPC to social media and email
PPC for Co-Ops
If your co-op isn’t using PPC as part of its digital marketing strategy, you could be missing opportunities to reach ready-to-convert customers across multiple locations and member businesses.
SEO for Co-ops
More than 70% of customers research a business online before making a purchase or visiting a location. If your co-op or its members don’t appear in search results, you risk