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4 High-Impact Digital Marketing Strategies for Masonry and Chimney Businesses

Backed by 48,000+ hours of home service experience

Seasonal lulls or labor shortages can hurt business but digital marketing helps you overcome both and establish a constant stream of revenue from your online efforts that supports your business all the time.

Most chimney and masonry businesses share a common goal, which is high revenue. A key step to achieve this goal is creating a digital marketing strategy that advertises your company to potential leads that can turn into paying customers for your business.
 
Through digital marketing, chimney and masonry companies can improve their digital presence, generate new leads, and increase the number of sales with tangible results. Now, you may be thinking, which strategies are effective for your business? Uncover it below!

What does digital marketing mean for chimney and masonry companies?

Digital marketing for chimney and masonry firms includes multiple digital marketing strategies used to target and connect with potential clients who are actively searching for chimney sweep and masonry services on online channels such as social media, SEs, email, and more.

4 tried and true ways to market chimney and masonry services online

Below are the four digital marketing ideas for your hardscaping business:

1. Elevate your community presence with local SEO

Local presence is the key component of digital marketing for chimney and masonry businesses. Since most people prefer local service, that is why they search online to hire a reliable hardscaper in their area.
 
Additionally, local searches have been increasing these days. The last two years have seen a 900% increase in search queries that contain the terms “near me” or “close by,” which are both indicators of local intent. It’s essential to target these local keywords to reach out to locals when they need chimney or masonry services.
You can elevate your local presence by:
  • Claim and optimize your Google Business Profile listing
  • Use local keywords across your homepage and services
  • Manage and request reviews on your local profiles
  • Create content that appeals to your local market
By using these strategies, you can increase the local traffic to your company which can easily turn into clients.

Insider Tip: Make sure your business details are correct on all platforms, including your name, location, contact information, and services offered. More than 47% of consumers choose a competitor due to inaccurate information online. Accurate information develops trust and helps you differentiate yourself from other chimney and masonry businesses.

2. Grow your reputation online via content marketing

Your website is your best resource for capturing customers in need of chimney sweeping and masonry services online. The web design and web content of the website are very important.
 
Your site is the best platform to update prospective clients about your services, answer their queries, and discuss surfacing issues in your community. It can be about chimney caps and crowns, blockage, cracks in the flue, creosote, and more.
 
On these subjects, you can create content in the following formats:
  • Blog posts
  • Videos
  • Informational articles
  • Guides
  • And more!

You have a high chance of gaining the trust of potential customers and expanding your business if you create content that positions you as the primary source on everything chimney and masonry-related.

3. Implement SEO practices to increase ranking

Local SEO is valuable, but it doesn’t mean you have to ignore traditional SEO. It is also important for online success.
 
SEO raises the graph of organic search results of a website based on targeted queries. One of the stellar ways to improve a website’s ranking in SERPs is to market yourself to individuals seeking your chimney and masonry services/businesses online.
 
This strategy is crucial for chimney and masonry enterprises because it helps you encourage people into your company rather than your competitors.

Here’s a scenario:

Suppose that a person is looking for restoration services for restoring masonry damaged by mortar deterioration. First of all, they may try to repair it by themselves. They may search a keyword or a phrase like “how to fix brick mortar” on a search engine and read a blog post posted by you related to the topic.

Then, after doing a bit of r&d, they may attempt to fix the problem on their own but eventually realize it’s very difficult. At this point, they start searching for the right company. Then they conduct a local search, and guess what? Your company shows up there as well.

Because of the informative content you published, they are aware of your company, look into your services, and ultimately get in touch with you to ask for help with the repairs.

The truth is that this scenario is reality for many people. They run a search to seek information, discover it on your site, and inevitably hire you when they think the work is demanding or need an expert to do it.
 
So, by improving your online presence in search, both local and traditional searches, you can help attract qualified leads to your business and influence people to choose your company. 
 
You can optimize your company for search by:
  • Targeting business-specific long-tail keywords, like “how to install a new chimney liner”
  • Improving the experience of the users on your webpages to keep visitors hooked
  • Getting backlinks from reputable sources in the industry

4. Invest in PPC to win conversion-ready leads

Pay-per-click (PPC) for chimney and masonry businesses is an online marketing method to sell your chimney and masonry services by displaying ads at the top of search results. These ads help you look better than your competitors, so you can pull leads to your business before anybody else.
The average conversion rate for PPC ads in the home services sector is approximately 10.2%, whereas the industry average is 6.6%, which makes it one of the most effective tactics for companies in the home services sector like yours. Also, home services businesses get more conversions from PPC ads, making it a profitable approach for business growth.
 
Use these practices to get your PPC strategy started:
  • Target long-tail keywords to increase lead generation and maintain a low cost-per-click (CPC).
  • Create a custom landing page to hold the interest of the leads
  • Try using ad extensions to increase clicks

Invest in digital marketing services for chimney and masonry businesses

We have more than 48,000 hours of experience in home services marketing, and we are experts at helping home services companies, such as masonry and chimney companies, in using marketing to increase their profits.
 
Our team will make a custom marketing plan to keep you occupied both during and after the peak seasons of the year, allowing you to expand your business and get more jobs.
 
Speak with a strategist about your revenue-generating digital marketing services by contacting us online or by calling at +1(848)-353-0506.
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